The Drawbacks of Using Influencers for Increased SEO
When you are trying to increase SEO, or search engine optimization, for your website, there are several strategies that you can use. One way to do this is to use influencers who will link back to your content. While there are certainly benefits to this, there are drawbacks as well.
Here are some things to consider before using this strategy.
Some of Them Will Not Like Your Product
One obvious thing to consider is that not everyone is going to like your product. When you use influencers in an attempt to increase your SEO, you are taking a risk on something that is not guaranteed. Sending out products to individuals might not always turn out the way you would like, so while this might be a risk worth taking, it is something to keep in mind.
Consumers May Be Turned Off by Sponsored Content
A lot of times, an influencer’s audience will rush out to try something that they have deemed worthy, but the opposite can also happen. Some people view sponsored content as inauthentic and may question whether the influencer genuinely likes your product or not. If you are using this strategy, you should try to create partnerships with influencers whose content is relevant to your product so that it does not seem forced and unnatural.
Nofollow Links Might Be Required
When using influencer marketing to increase your SEO, links placed to your content by influencers may be required to use a “nofollow” tag which means they will not contribute to your search engine ranking. If this is your goal, then you may need to consider another strategy.
It Can Take a Lot of Time
Creating a relationship with an influencer can require a lot of time and effort on your part that you could be spending on other areas. If the influencer succeeds in creating a high amount of traffic to your website and increasing your SEO, then the time you’ve spent might be worth it. However, if this marketing strategy is not successful, then all of your hard work may feel like a waste.
It is possible that influencer marketing could be highly successful and bring in a high number of consumers that otherwise would not have known about your product, but it is a time-consuming process with a risk of failure. When you are determining whether this is the right path for you, be sure to keep these things in mind.